

Hi, I am Salwa
YOUR NEW PARTNER IN CREATING EASE IN YOUR BUSINESS
With over 15 years of experience in business development and leadership roles across healthcare, e-commerce, and tech, I’ve led automation, optimization, and growth strategies that reduce costs, increase revenue, and simplify operations, without compromising quality.
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I’ve built systems and launched solutions at industry leaders like UW Medicine and Amazon, and helped businesses scale with smart, sustainable processes. Whether it’s CRM optimization, contract and invoice automation, dashboard design, or full-scale workflow redesign, I bring both strategic insight and hands-on execution to every project.
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I specialize in bridging the gap between technical teams and everyday operations, turning complex systems into practical tools that actually get used.
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My work is collaborative, data-driven, and always focused on making your business run smoother, so you can focus on what you do best.

15+ YEARS OF PROFESSIONAL EXPERTISE BACKED BY








Here is the deal...
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At least 30% of business expenses can be reduced with better process automation and vendor management.
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Businesses waste an average of 520 hours/year per employee on repetitive administrative tasks costing tens of thousands in lost productivity.
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Personalized CRM workflows can increase conversions by up to 77%.​​​
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​​Companies that automate lead follow-up see a massive increase in qualified leads.​​​
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​​​Businesses with clearly defined SOPs (Standard Operating Procedures) are 50% more likely to scale effectively.
Testimonials
Ready to simplify, scale, and watch your business successfully grow?
Book a free discovery call to explore how we can streamline your operations, boost conversions, and create more space for growth.